This project is about brand identity design. It leads us specific steps in the design process to create engaging and relevant solutions. We are asked to propose a topic, identify its relevant audience and stokeholders, and then find, create and implement compelling visual elements in a variety of media that work together as a cohesive system.


The problem I chose is to let international student adjust to their new environment. Based on a data for 2013 — consisting of hundreds of scholastic clients over a two-year period — students were 23 times more likely to need repatriation assistance on account of a mental health condition than their business traveler counterparts.




© 2017 by Bo Dong.

All rights reserved. No artwork may be used or displayed without the express written consent of the artist.