This rebranding project aimed to identify the essence of a brand and transform it entirely into a new direction while still remaining true to its core essence. The goal of this course is to visually and verbally understand identity and branding as it relates to businesses and the organizational structures.


The brand that I chose was Quiksilver. As we know, Quiksilver is a traditional surfing brand and has eliminated by new idea in the history. However, the Quiksilver brand soul still projects a feeling of adventure, so Quiksilver needs a better brand identity to represent its current position and future goals. I extracted the connection and friendly elements from the brand spirit as the visual basis of the new Quiksilver to show its spirits so people can feel in the future Quiksilver can provide adventurers more ideas.




© 2017 by Bo Dong.

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